november 2021 | Radar
En global framtidsvision för convention bureaus
The Future Role and Purpose of Convention Bureaux: A collective vision and roadmap for redefining the role of national convention bureaux in the coming decade heter det whitepaper som The Strategic Alliance of The National Convention Bureaux of Europe har publicerat under hösten.
”Vårt mål är att forma en framtidsvision för nationella convention bureaus globalt, inklusive en visionär färdväg för de mest relevanta arbetsuppgifterna framöver”, säger Matthias Schultze, vd för GCB German Convention Bureau och medordförande för Strategic Alliance of National Convention Bureaux of Europe.
Matthias Schultze har skrivit medlemsorganisationens tänkvärda whitepaper tillsammans med Eric Bakermans, som är marknadsdirektör för Meetings & Conventions, NBTC Netherlands Board of Tourism & Conventions och medordförande för den strategiska alliansen. Medförfattare är Felix Rundel, Futurehain i Berlin.
”Vi vill forma framtiden aktivt genom att definiera möjligheter och utmaningar på lång och kort sikt. Till exempel vikten av att skapa medvetenhet om behovet av att nå en branschomfattande neutralitet när det gäller koldioxid, att välkomna och utveckla ny teknik, nya former för mötesdesign och innovativ programmering”, säger Matthias Schultze.
Så här skriver Eric Bakermans och Matthias Schultze i introduktionen till The Future Role and Purpose of Convention Bureaux:
”The world around us is changing at a rapid pace. Long before the pandemic, we could see powerful, transformative forces at work. Global megatrends such as urbanisation, demographic shifts, sustainability and accelerating technological disruption are reshaping our economy and society.
In the second year of Covid-19, it has become clearer than ever before that the times we live in are marked by uncertainty and ongoing disruption.
For better or worse, we had to learn to adapt and become more resilient. We had to question our sense of what is normal and find ways to create new opportunities for ourselves under difficult, threatening circumstances.
For the events industry globally, the pandemic brought a time of unprecedented struggle, but also of exponential learning and development.
Virtual and hybrid meetings have evolved at the speed of light, external pressures have brought out new, creative solutions and event formats. Propelled by the crisis, conversations around purpose, community engagement, the value of personal encounters and event sustainability today are at an all-time high.
One of our main duties as national convention bureaux (NCVB) during the Covid crisis was to provide help and information for communities and organisations to best tackle existential challenges, enable joint learning and show up paths to recovery.
However, while doing our best to support our partners, we were also prompted to further develop our own role and purpose in the present and future.
Once established to provide destination support and promote our countries’ events sectors, today’s national convention bureaux have come a long way. Adapting to the ever-changing needs of our industry, they have evolved to fulfil a multitude of functions, and we are convinced that the coming decade will require more change than ever.
We firmly believe that this is a time for recalibration and for looking ahead. How can NCVB best prepare for future crises and disruptions?
How can we anticipate threats and opportunities and set ourselves up to create maximum value for our partners and stakeholders? How can we become more connected across borders, more collaborative across sectors, more resilient together?
For a collective exploration of these questions, we came together as the Strategic Alliance of the National Convention Bureaux of Europe to create a shared vision of the convention bureau of the future.
By focusing on roles and purposes, challenges and opportunities and skills and qualifications relevant in the year 2030, our aim is to help shape a future vision for NCVB globally, including a roadmap of the most relevant tasks ahead.
As an alliance of 28 national member organisations, the process of jointly thinking about the future has allowed us to share our hopes and expectations, leading to an exchange that brought us even closer together.
Using this whitepaper as a conversation starter, we would like to extend a warm invitation to our peers and partners globally, to join in the dialogue on how we can come together to actively shape our own future as a community and an industry.
Our sincere thanks to the alliance members and their representatives, as well as to PCMA for their support and partnership in this project.”
The Strategic Alliance of the National Convention Bureaux of Europe is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events.
The purpose of the Alliance is to create a beneficial working relationship amongst the NCVB of Europe in order to sustain and further develop the position of Europe.